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David Ibia
cac5c1d036
- Copy product-marketing, copywriting, copy-editing, emails, cold-email, content-strategy, seo-audit, ai-seo, launch and social unchanged from coreyhaines31/marketingskills at b9ba399, with its MIT license in each directory - link-ai-configs.sh links each into the OpenCode, Claude Code and omo skill directories - Document provenance and the upgrade path in the OpenCode README
2.4 KiB
2.4 KiB
Copy Editing Checklist
Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.
Before You Start
- Understand the goal of this copy
- Know the target audience
- Identify the desired action
- Read through once without editing
Clarity (Sweep 1)
- Every sentence is immediately understandable
- No jargon without explanation
- Pronouns have clear references
- No sentences trying to do too much
Voice & Tone (Sweep 2)
- Consistent formality level throughout
- Brand personality maintained
- No jarring shifts in mood
- Reads well aloud
So What (Sweep 3)
- Every feature connects to a benefit
- Claims answer "why should I care?"
- Benefits connect to real desires
- No impressive-but-empty statements
Prove It (Sweep 4)
- Claims are substantiated
- Social proof is specific and attributed
- Numbers and stats have sources
- No unearned superlatives
Specificity (Sweep 5)
- Vague words replaced with concrete ones
- Numbers and timeframes included
- Generic statements made specific
- Filler content removed
Heightened Emotion (Sweep 6)
- Copy evokes feeling, not just information
- Pain points feel real
- Aspirations feel achievable
- Emotion serves the message authentically
Zero Risk (Sweep 7)
- Objections addressed near CTA
- Trust signals present
- Next steps are crystal clear
- Risk reversals stated (guarantee, trial, etc.)
AI Tells
- No "it's not X, it's Y" or "not because X, because Y" reveals
- No "no X, no Y, no Z" negation lists
- No sentences that trail restating comma clauses after the main claim (a clause adding a new fact is fine)
- No self-answered questions or colon reveals (FAQ questions and a reader's own question are fine)
- No stock openers or phrases ("In today's...", "Whether you're...", "Say goodbye to...")
- No em dashes in headlines, subheads, CTAs, ads, social posts, or subject lines; 1–2 per page max in long copy
- At most one fragment and one list of three per section (CTA microcopy and real three-feature lists don't count)
- Every vague adjective replaced with the fact it stood for
Final Checks
- No typos or grammatical errors
- Consistent formatting
- Links work (if applicable)
- Core message preserved through all edits