mirror of
https://github.com/boxpositron/absolute-dotfiles.git
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David Ibia
ea570af409
- Move the vendored skills from .config/opencode/skills to .config/omo/skills, with provenance and local changes in its README - Rewrite Impeccable's script paths to ~/.omo/agent/skills/impeccable so its detector and live-server verbs resolve under omo - frontend-workflow hands screenshots to a visual-engineering task instead of opencode run - Move the notes commands and /impeccable to .config/omo/prompts as omo prompt templates; setup-mcp stays behind because it writes opencode.json - Archive DEVELOPMENT-WORKFLOW.md and UI-WORKFLOW.md under .config/omo/archive; nothing loads them - link-ai-configs.sh links the skills into omo and Claude Code only and stops linking OpenCode's config, TUI, plugins and workflow docs - setup-mac.sh and Brewfile.apps stop installing OpenCode; README and .withcontextconfig.jsonc follow the new layout ~/.config/opencode/AGENTS.md stays linked: omo's rules engine reads it before ~/.claude/CLAUDE.md and stops at the first hit, so it carries the shared preferences and keeps OMC's instructions out of omo.
54 lines
2.9 KiB
Markdown
54 lines
2.9 KiB
Markdown
# Subject Line Optimization
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The subject line determines whether the email gets read. The data is counterintuitive: **short, boring, internal-looking subject lines win decisively.**
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## Length: 2–4 words
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- 2-word subject lines get **60% more opens** than 5-word (Lavender).
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- Going from 2 to 4 words reduces replies by **17.5%**.
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- 2–4 words yield **46% open rates** vs 34% for 10 words (Belkins, 5.5M emails).
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- Mobile truncates at 30–35 characters — brevity is practical necessity.
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## Internal Camouflage Principle
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Subject lines that look like they came from a colleague, not a vendor, double open rates (Gong). Buyers mentally categorize before opening — if it looks like sales, it's filtered.
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**High-performing examples:** "reply rates" · "trial delays" · "hiring ops" · "employee turnover" · "Q2 forecast" · "new patients" · "personalization issue" · "second page"
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## Capitalization: lowercase wins
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All-lowercase has highest open rates (Gong, 85M+ emails). Lowercase looks more personal/internal. For cold outreach specifically, lowercase beats title case.
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## Personalization: context over name
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Personalized subject lines boost opens **26–50%**, but type matters:
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- **First name in subject line → 12% fewer replies.** Signals automation.
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- **Contextual personalization works:** pain points, competitors, trigger events, industry challenges.
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- Use {{painPoint}}, {{competitor}}, {{commonGround}} — not {{firstName}}.
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## Questions: only when highly specific
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Data conflicts: Belkins says questions perform well (46% open rate). Lavender says questions lower opens by **56%**. Resolution: **specific pain questions work** ("Need help with {{challenge}}?"), **generic questions fail** ("Quick question?" / "Have 15 minutes?"). Default to statements.
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## What to Avoid
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| Anti-pattern | Impact |
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| ---------------------------------------------- | --------------------------- |
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| Salesy language ("increase," "boost," "ROI") | -17.9% opens |
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| Urgency words ("ASAP," "urgent") | Below 36% opens |
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| Excessive punctuation ("!!!" or "??") | -36% opens |
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| Numbers and percentages | -46% opens |
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| Emojis | Hurt B2B professionalism |
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| Pitching product in subject | -57% replies |
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| Empty/no subject line | +30% opens but -12% replies |
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| Spam triggers ("free," "guarantee," "act now") | Deliverability risk |
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## C-Suite Subject Lines
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Executives receive 300–400 emails daily, decide in seconds. They respond **23% more often** than non-C-suite when emails pass their filter (6.4% reply rate).
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What works: ultra-concise, human, understated. "{{companyInitiative}}" · "thank you" · "an update" · "a question" · reference to a specific project or trigger event.
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Anything "salesy" is immediately rejected.
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