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David Ibia
cac5c1d036
- Copy product-marketing, copywriting, copy-editing, emails, cold-email, content-strategy, seo-audit, ai-seo, launch and social unchanged from coreyhaines31/marketingskills at b9ba399, with its MIT license in each directory - link-ai-configs.sh links each into the OpenCode, Claude Code and omo skill directories - Document provenance and the upgrade path in the OpenCode README
180 lines
3.9 KiB
Markdown
180 lines
3.9 KiB
Markdown
# Post Format Templates
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Ready-to-use templates for different platforms and content types.
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## Contents
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- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
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- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
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- Instagram Templates (The Carousel Hook, The Reel Script)
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- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)
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## LinkedIn Post Templates
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### The Story Post
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```
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[Hook: Unexpected outcome or lesson]
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[Set the scene: When/where this happened]
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[The challenge you faced]
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[What you tried / what happened]
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[The turning point]
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[The result]
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[The lesson for readers]
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[Question to prompt engagement]
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```
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### The Contrarian Take
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```
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[Unpopular opinion stated boldly]
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[What you saw that changed your mind, with a number]
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[Reason 1]
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[Reason 2]
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[Reason 3]
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[What you recommend instead]
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[Invite discussion: "Am I wrong?"]
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```
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### The List Post
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```
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[X things I learned about [topic] after [credibility builder]:
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1. [Point]: [Brief explanation]
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2. [Point]: [Brief explanation]
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3. [Point]: [Brief explanation]
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[Wrap-up insight]
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Which resonates most with you?
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```
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### The How-To
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```
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How to [achieve outcome] in [timeframe]:
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Step 1: [Action]
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↳ [Why this matters]
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Step 2: [Action]
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↳ [Key detail]
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Step 3: [Action]
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↳ [Common mistake to avoid]
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[Result you can expect]
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[CTA or question]
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```
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---
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## Twitter/X Thread Templates
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### The Tutorial Thread
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```
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Tweet 1: [Hook + promise of value]
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"Here's exactly how to [outcome] (step-by-step):"
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Tweet 2-7: [One step per tweet with details]
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Final tweet: [Summary + CTA]
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"If this was helpful, follow me for more on [topic]"
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```
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### The Story Thread
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```
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Tweet 1: [Intriguing hook]
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"[Time] ago, [unexpected thing happened]. Here's the full story:"
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Tweet 2-6: [Story beats, building tension]
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Tweet 7: [Resolution and lesson]
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Final tweet: [Takeaway + engagement ask]
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```
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### The Breakdown Thread
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```
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Tweet 1: [Company/person] just [did thing].
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[One-line takeaway: what they did and the result, with a number]
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Tweet 2-6: [Analysis points]
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Tweet 7: [Your key takeaway]
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"[Related insight + follow CTA]"
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```
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---
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## Instagram Templates
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### The Carousel Hook
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```
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[Slide 1: Bold statement or question]
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[Slides 2-9: One point per slide, visual + text]
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[Slide 10: Summary + CTA]
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Caption: [Expand on the topic, add context, include CTA]
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```
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This is the generic shape. For five full slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with selection guidance and per-slide copy slots, see [carousel-frameworks.md](carousel-frameworks.md).
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### The Reel Script
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```
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Hook (0-2 sec): [Pattern interrupt or bold claim]
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Setup (2-5 sec): [Context for the tip]
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Value (5-25 sec): [The actual advice/content]
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CTA (25-30 sec): [Follow, comment, share, link]
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```
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---
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## Hook Formulas
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The first line determines whether anyone reads the rest.
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### Curiosity Hooks
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- "I was wrong about [common belief]."
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- "[Outcome] usually comes down to [specific, surprising cause]."
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- "[Impressive result] in [surprisingly short time]."
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- "Nobody talks about [insider knowledge]."
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### Story Hooks
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- "Last week, [unexpected thing] happened."
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- "I almost [big mistake/failure]."
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- "3 years ago, I [past state]. Today, [current state]."
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- "[Person] told me something I'll never forget."
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### Value Hooks
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- "How to [desirable outcome] (without [common pain]):"
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- "[Number] [things] that [outcome]:"
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- "The simplest way to [outcome]:"
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- "Stop [common mistake]. Do this instead:"
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### Contrarian Hooks
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- "Unpopular opinion: [bold statement]"
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- "[Common advice] cost us [specific result]."
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- "I stopped [common practice] and [positive result]."
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- "Everyone says [X]. In our [N] [accounts/clients/tests], [Y]."
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### Social Proof Hooks
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- "We [achieved result] in [timeframe]. Here's the full story:"
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- "[Number] people asked me about [topic]. Here's my answer:"
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- "[Authority figure] taught me [lesson]."
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