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David Ibia
ea570af409
- Move the vendored skills from .config/opencode/skills to .config/omo/skills, with provenance and local changes in its README - Rewrite Impeccable's script paths to ~/.omo/agent/skills/impeccable so its detector and live-server verbs resolve under omo - frontend-workflow hands screenshots to a visual-engineering task instead of opencode run - Move the notes commands and /impeccable to .config/omo/prompts as omo prompt templates; setup-mcp stays behind because it writes opencode.json - Archive DEVELOPMENT-WORKFLOW.md and UI-WORKFLOW.md under .config/omo/archive; nothing loads them - link-ai-configs.sh links the skills into omo and Claude Code only and stops linking OpenCode's config, TUI, plugins and workflow docs - setup-mac.sh and Brewfile.apps stop installing OpenCode; README and .withcontextconfig.jsonc follow the new layout ~/.config/opencode/AGENTS.md stays linked: omo's rules engine reads it before ~/.claude/CLAUDE.md and stops at the first hit, so it carries the shared preferences and keeps OMC's instructions out of omo.
82 lines
3.8 KiB
Markdown
82 lines
3.8 KiB
Markdown
# Follow-Up Sequences
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55% of replies come from follow-ups, not the initial email. Yet 48% of salespeople never follow up even once.
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## How Many: 3–5 Total Emails
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- Highest single-email reply rate: **8.4%** (Belkins).
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- 4–7 email campaigns achieve **27% reply rates** vs 9% for 1–3 emails (Woodpecker, 20M emails).
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- By 4th follow-up, response rates drop **55%** and spam complaints **triple**.
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- Resolution: longer sequences catch different timing windows. Cap at 4 follow-ups (5 total emails). Each must add genuinely new value.
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## Optimal Cadence
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Increase the gap between each touch:
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| Touch | Day | Notes |
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| ------------- | ----- | ---------------------------------------------- |
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| Initial email | 0 | Maximum personalization investment |
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| Follow-up 1 | 3 | Waiting 3 days increases response by up to 31% |
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| Follow-up 2 | 7–8 | Different angle |
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| Follow-up 3 | 14 | New value piece |
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| Follow-up 4 | 21–28 | Breakup email |
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**Best days:** Tuesday–Thursday (Thursday peaks at 6.87% reply rate).
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**Best times:** 9–11 AM or 1–3 PM in prospect's local time.
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**Avoid:** Monday mornings (inbox overload), Friday afternoons (checked out).
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## Angle Rotation
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Each follow-up must stand alone while building toward the goal. Never just "bump this up."
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| Email | Angle | Purpose |
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| ----------- | ---------------------------------------------------------- | -------------------------- |
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| Initial | Personalized hook + core value prop + soft CTA | Introduce problem/solution |
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| Follow-up 1 | Different angle, new value piece (stat, insight, resource) | Show additional benefit |
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| Follow-up 2 | Social proof / case study from similar company | Build credibility |
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| Follow-up 3 | New insight, industry trend, or relevant resource | Demonstrate expertise |
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| Follow-up 4 | Breakup — acknowledge silence, leave door open | Trigger loss aversion |
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Add only **one new value proposition per email** (SalesBread). This naturally forces different angles.
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## The Breakup Email
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Leverages loss aversion — removing pressure while creating scarcity through withdrawal. Close.com reports **10–15% response rates** from breakup emails with cold prospects.
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**Structure:**
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1. Acknowledge you've reached out multiple times
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2. Validate their potential lack of interest
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3. State this is your final email for now
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4. Leave the door open
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**Example:**
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> I haven't heard back, so I'll assume now isn't the right time. Before I close the loop: [1-sentence insight or resource]. If that changes things, feel free to reply. Otherwise, no hard feelings. Good luck with [their goal].
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**1-2-3 Format** (reduces friction to near zero):
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> Since I haven't heard back, I'll keep it simple. Reply with a number:
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>
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> 1: Interested, let's talk
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> 2: Not now, check back in 3 months
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> 3: Not interested, please stop
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**Critical rule:** If you send a breakup email, honor it. Do not contact the prospect again.
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## Phrases That Kill Response Rates
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- "I never heard back" → **12% drop** in meeting booking rate (Gong)
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- "Just checking in" → Zero value, signals laziness
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- "Bumping this to the top of your inbox" → Presumptuous
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- "Did you see my last email?" → Guilt-tripping
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- "Following up on my previous message" → Generic, adds nothing
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## CTA Adjustment by Seniority
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**Executives/founders:** Ultra-low-effort, curiosity-driven. "Curious?" or "Worth 2 min?"
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**Mid-level managers:** More specific value. "Want me to walk through how [Company] saved 15 hours/week?"
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Higher in the org chart = less friction you can ask for.
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